Armi Alive!
– Armi Ratia is the woman behind the legendary design company Marimekko and a worldwide celebrity. A t..
Armi Ratia is the woman behind the legendary design company Marimekko and a worldwide celebrity. A theatre company has taken on the task of trying to portray the life and work of this complex person. The sets mainly consist of the well-known patterns that we all have grown to love. Armi is a brave, risk-taking businesswoman and her passion for her company repeatedly takes its toll on her employees, finances and family. The company grows while Armi's personal life is shaken by suicide attempts and turbulence. In Armi Alive!, Oscar-nominated film producer and director Jörn Donner portrays a fascinating woman with fervent ideas about the new Finnish man, her company, fabrics and clothes.
20 Mar 2015
Finnish, English
Armi Alive! is a portrayal of a theatre company that is preparing a play about Armi Ratia, the founder of the iconic Finnish design company Marimekko. Maria, who plays Armi's role, is in the lead when the group keeps asking who this strange woman really is. The play focuses in Armi's life between the years 1949 and 1968, when she founds the fashion company Marimekko, leads it to an international success, and is finally forced to ponder her relationship with the company: does Marimekko need Armi, or does Armi need Marimekko? During the rehearsal process, the actress Maria struggles with Armi's contradictions and tries to find the truth and the person behind the legend.
2 wins & 5 nominations.
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