ITV-F1

The ITV Formula One coverage was a British television programme dedicated to Formula One coverage that was broadcast by the British broadcaster ITV between 1997–2008.

ITV gained the rights for Formula One coverage for 1997 in late 1995 from the BBC and focused on more in-depth coverage, conducting more interviews and better camera angles. The coverage was initially presented by Jim Rosenthal and veteran commentator Murray Walker and former racing driver Martin Brundle were the initial commentators before Walker's retirement after the 2001 United States Grand Prix and was succeeded by pit-lane reporter James Allen. Rosenthal left in 2005 and was succeeded by Steve Rider who presented the coverage until ITV ceased to broadcast Formula One after 2008. Formula One coverage returned to the BBC in 2009 for ITV to focus more extensive coverage of UEFA Champions League football matches.

The programme was successful in collecting three consecutive BAFTA awards for sporting coverage but also garnered criticism for showing advertisements during their coverage.